O=MEGA19 announces Window Dressing Award for optical retailers

With O=MEGA19 taking place from 19-21 July 2019 at the Melbourne Convention and Exhibition Centre, ODMA and Optometry Victoria have joined forces to create an unrivalled program of clinical lectures and workshops as well as non-clinical masterclasses and a trade fair showcasing more than 100 exhibitors.

New to OMEGA19 is the Window Dressing Competition open to all optical retailers with street frontages.

To enter, businesses simply need to upload a photo of their window display to @odmaeyewear on Instagram using the hashtag #OMEGA19 and clearly identify the business. Additionally, they need to email the photo to omegavisitor@iecgroup.com.au. Entries close 10 July 2019.

The benefits for participating optometry businesses will include attracting customers to their shop, improving retail skills, and also, having a bit of fun.

The window displays will be judged on a range of criteria, including: overall impression and visual impact; creativity and innovation; styling communicates a theme and clever use of retailers’ products; effort and business collaboration; and street impact.

All entries will be displayed at the Window Dressing Area at O=MEGA19.  The top three window displays will be identified and the winners will be announced at the awards presentation at O=MEGA19 on 19 July 2019.

1st place prize being an Annual Window Calendar Consultation with Kerry Van Beuge from Through the Looking Glass, which also includes the annual plan, a consultation with the staff member responsible for install/implementation and one free Virtual Window Display specific to their practice window space; valued at $750.

2nd Prize a personal Window consultation with Kerry Van Beuge from Through the Looking Glass for One Virtual Window; valued at $300.

3rd Prize of a Poster Pack – 4 x A1 posters (designed by Kerry Van Beuge from Through the Looking Glass) specific for different themed windows throughout the year (not brand specific); valued at $120.

Bringing optometrists, optical dispensers, ophthalmologists, orthoptists, ophthalmic nurses, practice staff, other retailers (sunglasses), mechanics, technicians and students together, O=MEGA19 is expected to be the strongest presented in Australia for many years.

Registrations are open for the clinical conference (fees apply) which includes entry to the trade exhibition and delegates can earn up to 48 clinical CPD points. Registration is also available for the free trade fair only.

The series of non-clinical Masterclasses will run at the same time as the event’s clinical conference. Tickets are $55 per session and include entry to the Trade Fair. The full program is now available online at www.omega19.com.au

O=MEGA19 is the largest education, eyecare and eyewear event in Australia, replacing the Southern Regional Congress (SRC) and ODMA Fair.