Keen to green: Fashion Exposed taps into key trend

Keen to green: Fashion Exposed taps into key trend
06/01/2020 IEC Group

Buyers can expect a boost in sustainable designer labels at the next Fashion Exposed Now.

The event will run from February 2 to 3 2020 at the Royal Exhibition Building in Melbourne.

Founder Marie Kinsella said there are a number of exciting new additions to the trade floor.

“Fashion Exposed Now is a dynamic show, it is our aim to identify changes within the industry and adjust the show accordingly,” she said.

“This year we have aimed to expand the sustainable and Australian made sections – to really capture that growing audience of people experiencing a growing social conscience of their impact on the planet.”

One P managing director Karen Platt, who will be showcasing her brand at the show, agreed there is a growing move to slow fashion.

“The rise of sustainability and SLOWER fashion is finally starting to resinate locally and hopefully we will only see this grow in popularity over the coming year,” she said.

“The consumer style is leaning towards being minimalistic but paired with a statement piece. That could be a stylish pair of heels or a designer handbag. Less is definitely more!”

“Also with the dollar being weak for the foreseeable future we may start to see labels increasing their manufacturing onshore.”