Sally Cutler is a specialist marketing executive with over 15 years’ experience in the exhibition, conference and event industry. She has worked with many industry associations and State Government across a broad range of industries. Sally’s primary responsibility is to create, implement and manage marketing strategies across diverse events. These events serve a range of industries and combine IEC Group’s own events with events run in partnership with Associations.
Sally aims to achieve a collective goal of maximising visitor and exhibitor attendance at the events, as well as focusing on strategic development, such as brand creation, positioning, recognition and retention.