A major highlight of the biennial Australian Auto Aftermarket Expo – to be held 6 to 8 April 2017 at
the Melbourne Convention and Exhibition Centre – will be an industry awards program to recognise
excellence across a wide variety of marketing, manufacturing, product and service categories.
The 2017 Australian Auto Aftermarket Awards program is now open for entries in sections rewarding
excellence and innovation. The awards are organised by Expo host, the Australian Automotive Aftermarket
Association (AAAA).

AAAA Executive Director Stuart Charity said these are the only awards of their type in Australia. “Our aim is
to acknowledge organisations and individuals who set the benchmark for industry performance,” said Stuart

“Judged by a panel of experienced industry experts, the winners will be recognised at prestige awards
functions attended by 1000 industry peers on 6 April 2017 at Crown Palladium. Winners will be announced at
the Innovation Awards Breakfast and the Excellence Awards Banquet that evening.

“Australian Auto Aftermarket Award winners join an elite group of organisations and individuals and will enjoy
wide recognition across the industry as the best in class”, said Stuart Charity.

The categories for 2017 are:

Australian Auto Aftermarket Excellence Awards:
• Outstanding Service to Industry
• Kim Aunger Young Achiever Award
• Terry Mahoney Excellence In Marketing Under $10 million annual turnover
• Terry Mahoney Excellence in Marketing Over $10 Million annual turnover
• Excellence in Manufacturing Under $10 Million annual turnover
• Excellence In Manufacturing Over $10 Million annual turnover
• Excellence in Export Award

Australian Auto Aftermarket Innovation Awards:
Only two entries per company per category will be accepted in the following Most Innovative categories:
• Employee Engagement Program
• Community Impact Program
• Marketing Campaign
• Trade/E-Commerce Solution
• New Packaging
• New Aftermarket Products – separate sections for Parts, Accessories, Performance Products, 4WD
Products, Chemical (Additives, Lubricants and Car Care), Electrical (including Mobile electronics),
and Tools and Equipment.

Entries due 10 February 2017

Entries are invited from organisations and employees of organisations who are members of the AAAA.
Companies not exhibiting at the Expo can enter the product awards program for a fee ($500 per 2 product
award entries). There is no entry fee for Expo exhibitors.

To enter, you simply select the category you wish to enter and complete your submission online by going
to www.aftermarketawards.com.au.

Expo Seminar Program hot topic

Another attraction of the Australian Auto Aftermarket Expo will be its Seminar Program on 7 and 8 April 2017
featuring renowned Australian and international speakers. Among the hot topics covered will be Make the
Most of the Emerging Diesel Opportunities.

Over the past four years there has been a sales explosion of passenger, SUV and light commercial diesel
vehicles. These vehicles are now filtering into local workshops and, although basic servicing is similar to
petrol vehicles, many owners are not aware of the nuances of owning a diesel.

Workshop owners can get caught in the cross fire over issues with particulate filters, and fuel quality and its
impact on injectors and pumps. These areas are a common cause of customer anger due to the high repair

Workshops are often under pressure to try to explain the need and cost of repair, in an attempt to retain the
customer. Clever customer education strategies can assist in managing customer expectations and increase
customer satisfaction and loyalty.

This seminar will draw on the expertise of diesel specialists through an interview format with skilled facilitator
Colin Bockman, who has 30 years’ experience assisting workshops to communicate with customers.

Diesel-Tec’s Andrew Kollosche and Diesel Do At’s Clinton Brett will outline the three most frequently asked
questions by workshops, how processes can be adopted and the correct resources engaged to resolve tricky
repair issues. The role knowledge can play in improving workshop confidence will be explained by
AutoMate’s Technical Training Manager Clint Flower.

The comprehensive Australian Auto Aftermarket Expo Seminar Program focuses on topics that will make a
difference to your bottom line. Seminar entry is free and bookings are essential.

Visit www.aftermarketexpo.com.au/visiting/seminar/ to select and book the sessions you and your team
wish to attend.